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Press notice 16.07.2008 - english
SES ASTRA SIGNS FIRST DEAL AT NEW ORBITAL POSITION
WITH GERMAN CABLE OPERATORS
First contract for two transponders on 31.5 degrees East /
Optimised cable feed to boost digitalisation
Betzdorf (Luxembourg), 16 July 2008. - SES ASTRA, an SES company (Euronext Paris and
Luxembourg Stock Exchange: SESG), today announced that it has signed a long-term
agreement with a company representing the independent German cable operators to
transmit digital Free-to-Air TV to their networks. KabelDienstLeistungsgesellschaft (KDL),
which was set up specifically to provide services to the independent cable operators, has
contracted two transponders on SES ASTRA's new orbital position at 31.5 degrees East.
KDL is the first customer using transponder capacity at this position. In addition to the
contracted capacity, ASTRA Platform Services (APS) will provide technical services to KDL
via its play-out centre in Unterföhring, near Munich.
The independent cable operators provide TV-signals from their own head ends to several
million German households. The cooperation with SES ASTRA enables KDL to offer them
an optimized access to digital TV channels called TOPP (Transponder optimized program
packages). The service allows a simple and efficient feed of 22 digital free-to-air TV
channels into the networks. TOPP also includes the offer by KDL to distribute digital TV
receivers to the connected cable households. TOPP is scheduled for launch on 8th of
October at the FRK cable congress in Leipzig, Germany.
Alexander Oudendijk, Chief Commercial Officer of SES ASTRA, said: "SES ASTRA has
established itself as the prime supplier of signals to cable head-ends in Germany. With this
cooperation, we have found a strong partner to drive the necessary digitalisation of the cable
networks. We are also very pleased to have closed the first capacity contract for our new
orbital position at 31.5 degrees East. This new position will allow us to significantly enlarge
and diversify our offer to customers across Europe."
Heinz-Peter Labonte, Managing Director of the Federal German Association of Private and
Independent Cable Operators (FRK), said: "The FRK initiated and supported TOPP,
because it wanted to offer to the private and independent cable operators who have their
own head-ends a solution to provide digital free-to-air programs to their customers,
independently from the large regional cable operators such as KDG, Unity Media, KBW or
TC/PC/Orion. TOPP helps the private and independent cable operators to compete with the
bigger operators and secures competition in the German cable market."
Anett Klose, Managing Director of KDL said: "SES ASTRA has a proven track record as a
signal provider for cable head-ends and as a neutral, technical infrastructure provider. The
new partnership and the launch of TOPP allow us to offer an attractive selection of digital
channels, defined by us in cooperation with the private and independent cable operators to
the cable market. This will significantly push the digitalisation of the cable networks in
Germany and will help the private and independent cable companies to compete with bigger
operators."
For further information please contact:
Markus Payer
SES ASTRA
+ 352 710 725 500
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Anett Klose
KDL - Kabeldienstleistungs GmbH
+49 8152 989 045
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Heinz-Peter Labonte
+49 6136 996 910
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